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The Buzzworthy Product Everyone is Raving About

Anit Hora

Posted on May 30 2018

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Serums have gained a lot of traction in recent years, leaving many wondering what the hype is all about, anyway? And the confusion is understandable. Naturally, questions arise such as: Can’t I just use a cream moisturizer? Is a serum a moisturizer in and of itself? Where do I incorporate a serum in my skincare routine? If I have oily skin, is an oil serum really necessary? All very valid questions.
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At first, I had the very same questions but now serums have become a staple in my skincare routine and I can no longer go without one. That’s why I am here to tell you why serums are a serious game changer for your skin.
Serums can come in all different textures and formulas. My personal favorites are oil serums, because plant-based oils provide many all-natural benefits for your skin--leaving your skin free of chemicals. Unlike pure oils, serums combine different oils in a unique formula to cater to your specific skincare needs. While pure oils provide plenty of phenomenal benefits to treat your skin, serums are a bit more customizable for your specific skin type. They are concentrated with potent ingredients that are meant to deliver fast results. They’re so concentrated, in fact, that you only need 2-4 drops to cover your entire face.
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Serums are typically used after cleansing and toning and before your moisturizer, but they can also be applied on top of your moisturizer. This is all personal preference-- that’s the beauty of skincare! Do you prefer a really dewy look throughout the day? Apply the serum on top. Do you want your moisturizer to lock in the goodness of the serum? Apply it underneath.
I love to apply serums by dropping 2-4 drops of oil onto my fingertips and gently pressing and patting it into my skin, starting at the high points of my face (cheekbones, forehead), and slowly bringing the excess product to the center of my face. Applying the main portion of the oil onto the high points of my face gives my skin a radiant glow in all the right places--right where the sun would reflect and naturally highlight my face. Whether I am going bare faced and natural or applying a full face of makeup, the serum will provide the perfect base for a healthy and dewy complexion.
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A full ingredient breakdown of Mullein and Sparrow's three serums is coming soon so you know exactly what serum will be best for your skin type!